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Nplay Innovation Lab

Innovation labRoadmap 2026–2027

مختبر الابتكار — كل ما نبنيه في Nplay

This is the full catalogue of what Nplay makes and is making: six product lines you can buy today, ten products in development on our own engine, and six concept programmes that combine them for tourism, mass gatherings, heritage, sport, advertising and education. Every card links to its own page. Nothing here is a mock-up: the items marked in development are being built, and the items marked shipping are installed in Jordan.

Nplay innovation lab — illustration by Nplay
How to read this page

Three shelves, one ecosystem

Nplay's products are not a list of unrelated tools. Almost everything below shares three things: the Nplay Beam cloud content platform that schedules what a screen shows, the AI avatar system that lets a screen answer back, and the Nplay Core engine that renders 3D environments for the browser, headsets and the Halo Box. A hologram cabinet in a museum, a menu wall in a café and a virtual campus for a university are, underneath, the same stack configured three ways.

We sort the catalogue into three shelves. Shipping now is hardware and software you can order, with installations you can visit. In development is products with a defined scope and a build under way; we describe them in the present tense but they are not yet shipping, and each page says so. Concept programmes are multi-product deployments we have proposed to clients, built from the shipping products, that we would run as a programme for a tourism board, a league, a university or a city.

Shelf one

Shipping now

Installed for clients in Jordan and offered in Saudi Arabia. Ask for a demo in Amman or Riyadh.

Shelf two

In development

Defined products with builds under way. Each page carries a concept badge and explains what exists today and what does not.

Shelf three

Concept programmes

Multi-product deployments we have proposed to clients. The parts are shipping products; the programme is what we would run for you.

Roadmap

Roadmap 2026–2027 and beyond

PhaseFocusProducts
Short term · 0–12 monthsDeploy Vista with real-estate developers; scale the Halo Box as a hologram CMS for education, retail and corporate communication; strengthen AI in event management, smart badges and immersive education; expand Beam into prime retail and hospitality locations; launch the first Core business applicationsNplay Vista · Halo Box · Orator · Slate · Scholar · Beam · Core
Mid term · 12–24 monthsExpand across GCC markets and North Africa; AI-powered hologram solutions for corporate and tourism clients; grow the subscription software model; extend FrontRow to entertainment, sports and cinema; offer Core as a plug-and-play platformHalo Box · Halo Ads · FrontRow · Nexus · Live · Core
Long term · beyond 24 monthsCore as the engine for cloud immersive experiences that any business can build on; Halo Box and Beam as one hologram and AI-powered content platform offered worldwide; lead in real-estate visualisation and in immersive education and workforce trainingCore · Halo Box + Beam · Vista · Scholar
Method

How we choose what to build

Three tests decide whether an idea becomes a product on this page.

Does it open an empty space?

Nplay follows a blue-ocean approach: rather than fight for share in a crowded category, we look for products and services that do not yet exist in our markets and build them first. The Halo Box entered Jordan before interactive hologram cabinets were a category here; Slate and Vista aim at problems — disposable badges, buying homes from flat plans — that nobody in the region has packaged as a product.

Can our own engine carry it?

Everything 3D at Nplay runs on Nplay Core, our in-house immersive engine and low-code platform. Owning the engine means a feature built for Vista is available to Scholar and Nexus, a multiplayer fix ships everywhere at once, and clients are not dependent on a licence we cannot control. If an idea cannot be built on Core, or does not make Core stronger, it waits.

Does it complete the ecosystem?

We prefer a self-contained ecosystem: hardware, operating software, avatar system, content studios and broadcast studio from one supplier, so a client has a single point of contact and no third-party dependency. New products must plug into Beam for content and into the avatar system for interaction, which is why a museum, a café and a campus can be run by the same team from the same dashboard. Our method for each build is the one we use for client work — Vision, Build, Engage: define the direction and opportunity, develop the core solution, then create the interaction that keeps people using it. See the Nplay story for how this has evolved since 2018.

Working with the lab

Who we build with

  • Pilot clients in Jordan and Saudi Arabia who lend a real site — a store, a hall, a campus — to a product in development
  • Industry partners with a client base and distribution in retail, real estate, events, tourism or education
  • Universities and training bodies that want to co-develop Scholar courses and digital-twin campuses
  • Media firms and advertising agencies for the hologram advertising network
  • Investors and strategic partners who want to discuss the roadmap in detail — we share plans and figures in meetings, not on this page
  • Engineers, 3D artists and developers who want to work on Core in Amman — see Nplay Academy
FAQ

Nplay innovation lab: frequently asked questions

What does 'in development' mean on a Nplay page?

It means the product has a defined scope and a build under way, but it is not shipping yet. Each of those pages carries a concept badge and says plainly what exists today — for example, the avatar engine behind Orator already runs inside the Halo Box — and what is still being built.

Can I buy something on this page today?

Yes: the Halo Box, Nplay Beam, hologram and projection installations, AI receptionists and avatars, VR training and digital twins are available now, with installations in Jordan you can visit. The hologram advertising network is open to advertisers in Jordan and Saudi Arabia.

Why does Nplay build its own engine instead of using an existing one?

Because owning Nplay Core lets one improvement serve every product, keeps clients free of third-party licences, and lets us offer the engine itself as a low-code platform later. It is the foundation of the long-term roadmap.

How can a partner or investor get involved?

Write to us or request a meeting. We pilot products with clients who provide a real site, partner with firms that bring distribution in a vertical, and discuss the roadmap and its figures with investors in person. Nothing on this page is a fundraising document.

Related

Keep exploring

Build the next shelf with us

Partners, pilot clients and investors: tell us which product or programme interests you and we will set up a conversation in Amman or Riyadh, with a demo of what exists today.