Nplay FrontRow — 3D seat selection event bookingConcept · in development
Nplay FrontRow lets attendees walk through a venue in full 3D, stand at any seat, check the sightline and book it — all in one platform. Organisers upload a blueprint or 3D model, define seating, booths and networking zones, and go live. It is a concept in development, aimed at stadiums, arenas, theatres, cinemas, hotels and convention centres across Jordan and Saudi Arabia.
Event booking should not be a guessing game
A 2D seat map tells you a row and a number. It does not tell you whether a pillar blocks the stage, how far the pitch really is, or what the balcony feels like. Buyers hesitate, pick the cheapest safe option, or abandon the checkout. Organisers field complaints they could have avoided.
Nplay FrontRow is an event booking platform with a 3D venue at its centre. Attendees explore the hall as if they were there, choose a seat with real-time visualisation of the view, and complete a secure booking in the same place. The uncertainty disappears before the event starts — a front-row virtual experience, then the real one.
FrontRow is in development. The 3D venue engine, payment and registration systems already exist inside Nplay's other platforms; FrontRow brings them together for ticketed events.
Built for attendees and for the people who run the event
Explore · Select · Book
Walk through the venue in full 3D. Choose a seat with real-time visualisation — see the stage or pitch from exactly that position. Pay and receive instant confirmation, with an e-badge for entry, in one flow.
Upload · Customise · Go live
Upload your venue from existing blueprints or a 3D model. Define seating blocks, pricing tiers, exhibition booths and networking zones on an interactive floor plan. Publish, and attendees explore and book directly in the 3D environment while your dashboard reports behaviour and sales.
Designed for event professionals
3D virtual venues
Realistic walkthroughs and 3d seat selection event booking from any device with a browser.
Interactive floor plans
Customisable layouts for every event — theatre, banquet, exhibition, sports — on the same venue model.
Registration & secure payment
Fast registration, a secure payment gateway and instant confirmation. E-badge integration for entry.
Data & insights
See which seats sell first, where visitors linger in the 3D tour and how long checkout takes.
Mapping system
Venue, seat and booth maps drive both the 3D view and the booking logic, so what the attendee sees is what they get.
Admin dashboard & CMS
Manage events, content, pricing and users; export reports; connect to your existing ticketing partners.
What early pilots showed
Two ways for a venue or organiser to adopt FrontRow
| Revenue-share model | Owned-licence model | |
|---|---|---|
| Upfront cost | None — Nplay builds a customised version at no initial cost | One-time development fee scaled to the size and requirements of the system |
| Who develops and operates | Nplay develops and operates the system | Nplay develops; the institution owns the customised system |
| Ongoing | Linked to the institution's future events; sold per event for an agreed fee | Fixed annual subscription covering maintenance, technical support and updates |
| Revenue | Profit from each event split equally between the institution and Nplay | The institution keeps 100% of revenue from selling the system to events and sets its own prices |
| Best for | Venues and associations that want a new income line without capital outlay | Organisations that want full ownership and pricing freedom |
Venues that benefit from an event booking platform with a 3D venue
- Sports stadiums and arenas — fans check the view from the seat before they buy; clubs open a new premium-seat channel (see the sports fan experience)
- Theatres and concert halls — sightline-accurate seat selection reduces refunds and complaints
- Cinemas — choose the seat from inside the screening room
- Hotels and convention centres — sell banquet tables, exhibition booths and meeting-room capacity from one 3D floor plan
- Universities and educational institutions — graduation ceremonies, conferences and open days
- Corporate events and galas — assign tables, VIP zones and networking areas visually
- Restaurants — reservation of specific tables with the actual view
Where it fits with other Nplay products
FrontRow is the booking layer for physical venues. When an event also has a remote audience, Nplay Nexus hosts the virtual exhibition and Nplay Live streams the show to ticket holders with its own wallet and pay-per-view. Attendee badges can be issued as reusable e-paper Nplay Slate badges, and the same 3D venue model can become a digital twin for facilities management. The 3D engine underneath is Nplay Core.
3D seat selection event booking: frequently asked questions
Is Nplay FrontRow available now?
It is a concept in development. The 3D venue engine, payment gateway and registration systems exist in Nplay's other platforms, and we are taking early demo requests from venues and organisers in Jordan and Saudi Arabia.
What do you need from us to build the 3D venue?
Existing architectural blueprints or CAD files are enough to start; if you already have a 3D model we use it. Nplay's 3D studio can also scan and model the venue.
Does it replace our ticketing system?
It can run as the complete booking and payment flow, or sit in front of an existing ticketing system as the 3D selection layer. The admin dashboard and CMS handle events, pricing and users either way.
What are the 25%, 30% and 40% figures?
They are results from early pilots measured by Nplay: faster checkouts with 3D seat selection, higher engagement with virtual venue tours and higher satisfaction with customised layouts. They are pilot indicators, not guarantees for every venue.
Which cooperation model should we choose?
If you want a new income line without capital outlay, the revenue-share model gives you a customised system at no upfront cost and splits event profits equally. If you want to own the system and set your own prices, the licence model has a one-time development fee and an annual subscription for support and updates.
Keep exploring
Services
Guides and articles
Let attendees see the seat before they buy it
Send us a floor plan of your venue. We will show you what a FrontRow walkthrough of it looks like and which cooperation model fits.