3D content studio in Amman — modelling, XR and virtual productionIn-house studio · Amman
Every hologram, signage wall, training course and virtual venue Nplay ships needs content, so we built the studio that makes it. From our 3D content studio in Amman we model and animate in 3D, scan physical products into holographic assets, film presenters and virtual humans in the XR studio, and run real-time virtual production on a game engine — for our own products and for clients across Jordan and Saudi Arabia.
Content is the hard part, so we kept it inside
Buying a hologram cabinet or a video wall is a purchasing decision. Filling it with something worth watching, every season, is the real project. Most immersive installations underperform because the hardware vendor, the content agency and the operator are three companies with three briefs.
Nplay is one. Our 3D content studio in Amman produces the models, animations, films and virtual humans that run on the Nplay Halo Box, on Nplay Beam screens, in Nplay Scholar courses and inside Nplay Nexus venues. The same studio takes client briefs directly: a 3D animation company Jordan brands can call for a launch film, and a virtual production studio Jordan broadcasters can book for a set that does not exist.
Content is offered three ways — create, order or upload. Use ready-made assets from the media library, order custom production from the studio, or bring your own files and we adapt them for the screen they will play on.
Clients in the Kingdom can brief our 3D content studio Riyadh side by video call and on site; the modelling, animation and virtual-human work is produced by the same studio team in Amman.
What the studio produces
3D modelling & animation
Products, characters, environments and architecture modelled and animated for holograms, signage, apps and film. Includes VFX and architectural visualisation.
3D scanning of products
Need a physical object in 3D? We scan it and integrate the model into a Halo Box, a 3D store or a training course, with animation and effects added on top.
Virtual humans & presenters
Presenters filmed in the XR studio and cut out for hologram screens and virtual promoters; digital humans and AI avatars styled, rigged and voiced for interactive use.
Virtual production
Real-time sets rendered in a game engine with camera tracking, so a presenter or performer is filmed inside a virtual environment live — for broadcast, hologram streaming and film.
Interactive 3D ads & shows
From concept to completion in 2D and 3D: holographic ads, launch shows, projection-mapping films and floor-projection animations.
2D production & branding
Montage, motion graphics, audio, video editing and brand identity — the visual layer a creative branding agency Saudi Arabia clients expect around every immersive deployment.
Content formats for each Nplay platform
| Destination | What we produce | Notes |
|---|---|---|
| Nplay Halo Box (86" / Mini) | Portrait 3D animations, scanned products, filmed presenters, AI avatar personas | The system auto-rotates, scales and enhances content for the holographic display |
| Projection & hologram screens | Narrative 3D films, cut-out virtual promoters, particle animations, facade mapping content | Mapped to surveyed surfaces; see projection mapping |
| Nplay Beam signage | Menus, promotions, video walls (2×2, 3×3, 7×1 portrait at 7560 × 1920), overlays and in-store radio | Templates for fast seasonal refresh |
| Virtual venues & training | Environments, booths, 3D models with hotspots, avatars | Built for Nplay Core; web, PC and VR |
| Broadcast & streaming | Virtual production sets, live hologram streams, VOD edits | Feeds the immersive broadcasting service |
| Web, mobile & print | Brand identity, presentations, campaign visuals, app UI assets | Delivered with our creative services |
From brief to files on the screen
Brief & references
We agree the audience, the screen it will play on, the story and the tone, and gather references, brand assets and any objects to scan.
Storyboard & sketch
Scenes are sketched and reviewed; for hologram and projection work every surface gets its own storyboard.
Production
Modelling, scanning, animation, filming in the XR studio and VFX, with a review checkpoint before final render.
Adapt & publish
Files are output for each destination — portrait hologram, video wall, web — and loaded into Nplay Beam or the target platform; trial playback on the actual screen.
Who commissions the studio
- Retailers and FMCG brands — a hero product scanned in 3D, animated and launched on a hologram in a mall
- Museums and heritage bodies — historical figures, artefacts and narrative films for hologram halls and projection
- Real-estate developers — architectural visualisation and configurators for Nplay Vista and 3D walkthroughs
- Universities and training organisations — 3D models with hotspots and animations for immersive courses
- Broadcasters and event producers — virtual production sets and live hologram streaming from the studio
- Agencies — 3D, animation and VFX capacity for their own clients' campaigns in Jordan and Saudi Arabia
- Tourism boards — landmark recreations and multilingual virtual guides for visitor centres
Content studio in Amman: frequently asked questions
Where is the studio?
In Amman, Jordan. The 3D content studio Amman clients visit for scanning and filming also serves Saudi Arabia and the wider region: production happens in Amman, delivery and installation wherever the screen is.
Can you scan our actual product?
Yes. 3D scanning captures a physical object as a detailed model, which we clean up, animate and integrate into a Halo Box, a 3D store, a training course or an AR experience.
What is the XR studio used for?
Filming presenters and performers with cameras and tracking sensors inside a real-time engine, so they can appear as virtual promoters on hologram screens, stream live into a Halo Box, or be composited into virtual production sets.
Do we have to buy Nplay hardware to use the studio?
No. The studio takes direct briefs for 3D animation, VFX, virtual production and branding. Naturally the content is optimised for Nplay screens when that is the destination.
How long does a piece of content take?
A signage template or a short hologram loop takes days; a narrative 3D film for a museum hall or a full virtual production shoot takes weeks. We give a schedule with the storyboard.
Keep exploring
Services
Guides and articles
Send the studio a brief
Tell us what the content is for and where it will play. We will come back with a storyboard direction, a schedule and a quotation.