Augmented reality company in Amman and RiyadhAvailable in Jordan & Saudi Arabia
Nplay builds augmented reality for businesses in Jordan and Saudi Arabia: web AR that opens from a QR code, AR apps, AR filters, and AR linked to signage and holograms. We work from Amman and Riyadh. The 3D content comes from our 3D content studio, and our mobile app team builds and publishes the apps. Use it for retail, product visualisation, events and museums, in Arabic and English.
Augmented reality puts digital content where the customer already is
Augmented reality (AR) adds digital content to the real world through a phone, a tablet, smart glasses or a screen. A customer points a camera at a shelf, a poster or a room and sees a 3D product, a label, a route or a character appear in place. Nothing has to be built in the space itself.
For a business, AR does three jobs. It lets customers see a product at full size before they buy. It adds information to a physical place, such as a sign, an exhibit or a machine. And it turns print, packaging and signage into something people can interact with.
If you are looking for an augmented reality company Amman businesses can brief face to face, we work from our Amman studio and team. If you need an augmented reality company Riyadh teams can reach in Arabic and English, we also work with clients in Saudi Arabia, so one project can be scoped, reviewed and launched for both markets.
We build AR as part of a wider immersive practice: VR, AR and MR projects, a 3D content studio that makes the models, and a mobile app team that handles AR app development Jordan and Saudi clients can publish to the app stores. Underneath sits Nplay Core, our real-time engine, which delivers to web browsers and to mobile AR. Nplay Core is in development as an open platform; the AR projects described on this page are scoped and built by our team.
Five ways to deliver augmented reality
The right format depends on where your audience is, which phones they carry and how often they will come back. Many projects combine two of these.
Marker-based and markerless AR
Marker-based AR starts when the camera sees a fixed image: a poster, a brochure page, a product box or a printed code. It is precise and suits print and packaging. Markerless AR places content on a floor, table or wall that the phone detects, with no image needed. It suits placing a product in a room. We choose the trigger that matches where your audience will use it.
Web AR
Web AR opens from a link or a QR code in the phone's browser. The visitor taps once and the 3D product appears in their own space. It is the fastest route to launch and the lowest barrier for a campaign, an event or a product page. Features and device support are narrower than in an app, so we test on the phones your audience actually uses.
AR app
An AR app gives you the most control: larger 3D scenes, offline use, accounts, payments and links to your back office. Our mobile app team builds it with content from the 3D studio and publishes it to the app stores. Choose it for repeat use, such as a retail app, a museum guide or a field-service tool.
AR filters
Face and world filters that run inside social media apps people already use: a branded mask, a virtual try-on, a frame for an event photo. They are short-lived and easy to share, so they suit campaigns, launches and event activations. We design and model the effect and adapt it to the rules of the platform you choose.
AR with holograms and signage
AR does not have to live only on a phone. A QR code on a Nplay Beam signage screen can open a 3D product in the viewer's space. A virtual promoter, a filmed presenter mapped onto a silhouette, can greet visitors at an entrance, as we did at a national military memorial museum in Jordan. A Nplay Halo Box shows life-size 3D content that people see without glasses, and AR on the phone carries the story further.
Where AR works, by sector
We focus on moments where seeing something in place helps a person decide, find their way or understand.
Retail and showrooms
AR for retail lets shoppers view a product at true size on a table, a shelf or a wall before they buy, and scan a shelf label or a pack to open 3D content and offers. It connects naturally to in-store screens and promotions.
Retail chains →Retail and showroomsFurniture, property and products
AR product visualisation puts a sofa, a kitchen, a fixture or a machine into the customer's own room or site, with colour and finish options. We scan physical products or model them from drawings. For property, Nplay Vista is our concept real-estate platform, in development.
Events and exhibitions
AR for events and museums starts with the same ideas: a 3D model of your product on the stand table, a wayfinding layer over the hall, a photo moment with a branded character, a printed programme that comes alive. Live-event AR layers are on the roadmap for Nplay Live, a concept in development.
Museums, heritage and tourism
In AR for events and museums, visitors point a phone at an exhibit, a sign or a map and see a reconstruction, a character or explanations in several languages. It extends what we build for interactive museums and pairs with the tourism destinations use case.
Memorial case study →Museums, heritage and tourismFacilities and industry
AR can overlay equipment status, maintenance history and operating guidance on physical assets, and support remote assistance between a site technician and an expert. See our note on VR, AR and MR for facilities management.
Large visitor sites
Ideas we have proposed for mass-gathering venues include smart guidance signs that show information in several languages when a visitor points a phone at them, and QR codes that open an AR map to the nearest service point.
Smart visitor experience →Large visitor sitesFrom brief to a live AR experience in six steps
Goal and audience
We agree what the viewer should do, who they are, where they will be, which phones they use and which languages you need.
Format and trigger
We choose marker-based or markerless tracking, web AR or an app, and how people will reach it: a QR code, a printed marker, a link or a signage screen.
3D content
We scan physical products or model them from your drawings in the 3D content studio, then prepare the models to load quickly on a phone.
Build the experience
We set scale, placement and interaction: rotate, change colour or finish, open details, press a button to enquire or buy. Text is built in Arabic and English.
Test in the real place
We try it on several phones, in the lighting and at the distances of the real venue, and check that markers and QR codes scan from where people stand.
Launch and update
We publish the links, QR codes or app, hand over the content as agreed and update models and campaigns when your range changes.
AR, VR and MR: which fits
A quick guide to choosing. If a project needs more than one, we can combine them.
| Criteria | Augmented reality (AR) | Virtual reality (VR) | Mixed reality (MR) |
|---|---|---|---|
| What the viewer sees | The real world with digital objects added | A fully digital world that replaces the view | Digital objects that sit in the real space and react to it |
| Device | Phone, tablet, browser or smart glasses | Headset | Headset or glasses with spatial sensing |
| Installation for the viewer | None for web AR; an app for app AR | Headset and an app | Specialist headset |
| Best for | Product previews, print, signage, exhibits and events | Training, simulation and walkthroughs of unbuilt places | Design reviews, remote assistance and work around a 3D model |
| Audience reach | Anyone with a phone | People with a headset, or on site with ours | Usually on site, with supplied devices |
| Real-world awareness | Full: the camera view is the base | None while the headset is on | Full, with digital objects anchored in place |
Deliverables in an Nplay AR project
- An AR experience in the format you chose: web AR, AR app, AR filter or screen-linked AR
- 3D models made or scanned in our studio, prepared for phones, in your materials and colours
- Arabic and English text, with a right-to-left layout in the Arabic version
- Marker images, QR codes and print-ready artwork where the project uses them
- Testing on the phones your audience uses, in the place where the experience will run
- Hosting for web AR, or app-store publishing for an AR app, as agreed in the scope
- Your 3D assets and source files handed over on completion, as agreed
- Updates after launch for new products, finishes and campaigns, as agreed
AR on site, virtual tours from anywhere
AR and virtual tours solve opposite halves of one problem. AR brings digital content to the place where the customer stands. A virtual tour brings the place to the customer who is somewhere else.
Many projects use both. A showroom publishes a 360° or 3D tour for people planning a visit, and uses AR in the store for product placement and information. The 3D models built for one can often be reused for the other, which keeps the cost of content down. A QR code on a sign, a leaflet or a stand can open either.
As an augmented reality company Riyadh and Amman clients can work with on both, we can scope the two together and show you where they overlap. If you are still choosing between formats, read VR vs AR vs MR and mixed reality for business.
Further reading: Khronos OpenXR standard (external source).
Augmented reality company in Amman: frequently asked questions
How much does an AR project cost?
We do not publish fixed prices, because cost depends on the format, the number of 3D models, the platforms and the languages. As a rule, web AR for a few products costs less than a full AR app. Send us a short brief and we will quote after a scoping call.
Do customers need to download an app?
Not for web AR. It opens in the phone's browser from a link or a QR code. AR filters run inside social media apps people already have. An app is only needed for repeat use, offline use or accounts. For AR app development Jordan teams can brief us in Arabic or English, and we publish to the app stores.
Do you work in Riyadh as well as Amman?
Yes. Our 3D studio and app team are in Amman, and we work with clients in Saudi Arabia with on-site testing and launch support. Reviews run remotely with your team, in Arabic or English, whether you need an augmented reality company Amman based or one that delivers in Riyadh.
What do we need to provide for AR product visualisation?
Drawings or 3D files if you have them, or the physical product for us to scan, plus photos, brand colours and the finishes you want to offer. We also need to know where the experience will run and which phones your customers use. We confirm the rest at the scoping call.
How is AR different from a hologram, and can we combine them?
A hologram display shows 3D content on a screen or projection at one place, and people see it without glasses. AR appears on the viewer's own phone, wherever they are. They combine well: a Nplay Halo Box or signage screen draws people in, and a QR code takes them into AR in their own space.
Keep exploring
Show your product where your customer is
Tell us what you sell or show, where your audience will be and which phones they use. We will propose a format, a timeline and a quote for Amman, Riyadh or both.