GCC immersive technology: holograms, VR and digital signage
Nplay in the GCC: holograms, virtual tours, signage and AI agents for Gulf brands and venues. Nplay serves the Gulf Cooperation Council from two offices, Amman and Riyadh. We design the experience and produce the content remotely, ship the hardware or host the software, and arrange installation with you or a local integrator. This page maps the five GCC markets beyond Saudi Arabia and the services behind them.
One team in Amman and Riyadh, six Gulf markets
GCC immersive technology is a practical brief, not a slogan. A mall in Dubai wants a hologram that talks to shoppers in Arabic. A hotel in Muscat wants guests to walk through a suite from another country. A clinic group in Kuwait City wants one dashboard for screens in every waiting room. The buyers differ; the building blocks are the same.
Nplay is a hologram company GCC clients can brief in Arabic or English. Our offices are in Amman, Jordan and Riyadh, Saudi Arabia. We do not have offices, staff or projects of our own in the UAE, Qatar, Kuwait, Bahrain or Oman, and we say so plainly. What we do is work remotely: concept and design, 3D content, software set-up and training material are produced by our team and reviewed with yours on video calls. Hardware ships as a complete unit. Our Riyadh office makes us an immersive technology company Riyadh clients can meet in person. On-site installation and commissioning are arranged with the client or with a local integrator.
The same approach covers a VR company GCC organisations can use for training and showcases, a virtual tour company GCC developers and hotels can brief from a drawing, and cloud digital signage GCC retailers, cafés and clinics can run from one screen. Our founder has spoken about VR and the metaverse in Amman and Dubai, and the questions he hears are the same in both rooms.
National visions across the region, from Saudi Vision 2030 to Qatar National Vision 2030, Kuwait Vision 2035, the Bahrain Economic Vision 2030 and Oman Vision 2040, all point towards digital services and visitor experience. Nplay's job is to turn that direction into screens, headsets and tours that a team can run.
Pick your market
Each market page covers the local context, which services fit, how a remote project runs and the questions buyers ask us.
United Arab Emirates
Hologram displays for malls and exhibitions, virtual tours for property and hotels, digital signage software and AI receptionists for Arabic and English audiences.
UAE market page →United Arab EmiratesQatar
Hologram displays, campus and museum virtual tours, VR training and digital signage for culture, education, sport and hospitality in Doha.
Qatar market page →QatarKuwait
Hologram displays, virtual tours and cloud digital signage for retail, healthcare and corporate clients in Kuwait City, managed from one dashboard.
Kuwait market page →KuwaitBahrain
Hologram displays, virtual tours and digital signage for hospitality, finance and events, built remotely and commissioned by arrangement.
Bahrain market page →BahrainOman
Hologram displays, virtual tours and digital signage for tourism, heritage and hospitality in Muscat and across the Sultanate.
Oman market page →OmanSaudi Arabia
Our Riyadh office works directly with clients across the Kingdom. Start with our market note on why immersive technology is moving there now.
Read the Saudi market note →Saudi ArabiaSaudi Arabia: sector pages from our Riyadh office
Riyadh is one of our two offices, so these sector pages describe work we can scope and support locally.
Tourism and destinations
Hologram tour guides, multilingual AI avatars and virtual tourism experiences for destinations and attractions.
Tourism use case →Tourism and destinationsMass gatherings and pilgrimage seasons
AR wayfinding, multilingual avatar kiosks and crowd alerts for Hajj, Umrah and other mass gatherings.
Smart visitor use case →Mass gatherings and pilgrimage seasonsRetail chains and malls
Multi-branch digital signage, hologram retail displays and shelf labels for chains and hypermarkets.
Retail use case →Retail chains and mallsSports and fan experience
VR sports broadcasting, 3D seat selection and hologram fan zones for leagues, clubs and stadiums.
Sports use case →Sports and fan experienceWhat Nplay delivers across the region
Eight services cover most GCC briefs. Each page shows formats, deliverables and how a project runs.
Hologram advertising
Halo Box displays with campaign content and cloud scheduling, bought or rented under an agreement per project.
Hologram advertising →Hologram advertisingNplay Halo Box
An 86-inch interactive hologram display with touch, a 4K camera and an AI avatar that can answer in Arabic and English.
Halo Box →Nplay Halo BoxNplay Beam
Cloud digital signage software for single screens, video walls and multi-branch networks, with an optional prayer-time mode.
Nplay Beam →Nplay BeamVirtual tours
360° photo tours and 3D walkthroughs for property, hotels, museums and campuses, in Arabic and English.
Virtual tours →Virtual toursVR training
Training simulators and immersive scenarios for industry, healthcare and safety teams.
VR training →VR trainingDigital twins
Live 3D models of buildings and campuses for facilities teams, planners and remote walk-throughs.
Digital twins →Digital twinsAI receptionist
Arabic-speaking AI receptionists for lobbies, clinics and showrooms, on a screen or in a hologram.
AI receptionist →AI receptionistProjection mapping and 3D content
Facade and floor projection plus the 3D, XR and VFX content that every other service depends on.
Projection mapping →Projection mapping and 3D contentFrom first call to a working installation
The stages below apply to every GCC market. The split between remote work and on-site work is agreed in writing before we start.
| Stage | What happens | Where and by whom |
|---|---|---|
| Scoping | A short video call covers the audience, the space, the languages and the result you want. We reply with a proposed format, timeline and quote. | Remote, with our Amman or Riyadh team |
| Remote design | Storyboards, 3D layouts and interface designs are built from your drawings, photos and site videos, then reviewed with you on calls. | Remote, with your team |
| Content production | 3D models, films, avatar knowledge banks and Arabic and English copy are produced in our 3D content studio in Amman. | Our studio in Amman |
| Software and set-up | Cloud dashboards, playlists, avatars and hosted tours are configured and tested before anything ships. | Remote, by Nplay |
| Shipping | Hardware such as the Halo Box ships as a complete unit, and pre-configured signage players ship ready to connect. Shipping terms and import paperwork are agreed in the project scope. | Nplay and the client |
| Installation | On-site installation and commissioning are done by arrangement with the client or a local integrator, with remote guidance from our engineers. | Client or local integrator, by arrangement |
| Support and updates | We update content, schedules and tours remotely and support your team after launch, as agreed in the scope. | Remote, by Nplay |
Arabic and English from the start
Arabic is the working language of the region, so we build for it first. Interfaces that need a right-to-left layout are designed that way from the beginning rather than mirrored at the end. Where a product supports it, content goes out in Arabic and English together.
- Nplay Beam schedules Arabic and English content across screens from one dashboard, and includes an optional prayer-time mode that pauses music and video.
- The Halo Box AI avatar is taught from a knowledge bank and can answer in more than one language.
- Our AI receptionists speak Arabic at the front desk, and English where you need it.
Buyers searching in Arabic for شركة هولوجرام الخليج, شركة واقع افتراضي الخليج, لافتات رقمية الخليج or جولة افتراضية الخليج reach the same team.
A native-speaking reviewer on your side should approve Arabic copy before launch. We build that review step into every schedule.
GCC guides and market notes
Short, practical reading for buyers comparing options in the Gulf.
GCC immersive technology market in 2026
Where holograms, VR, signage and digital twins are being adopted across the Gulf, and what buyers should ask first.
Read the guide →GCC immersive technology market in 2026Hologram displays for UAE events and retail
How hologram displays work for events and stores in Dubai and across the UAE.
Read the guide →Hologram displays for UAE events and retailVirtual tours for real estate in Dubai and the UAE
What a property virtual tour needs to show, and how developers can brief one from a drawing.
Read the guide →Virtual tours for real estate in Dubai and the UAEDigital signage in Arabic and English across the GCC
Layouts, scheduling and content choices for bilingual screens.
Read the guide →Digital signage in Arabic and English across the GCCVR training across GCC industries
Where simulators help most, and how to start with one scenario.
Read the guide →VR training across GCC industriesDigital twins for GCC smart cities
How digital twins support planning and facilities work in fast-growing cities.
Read the guide →Digital twins for GCC smart citiesArabic-speaking AI receptionists in the GCC
What an AI receptionist can handle in Arabic, and where a human still steps in.
Read the guide →Arabic-speaking AI receptionists in the GCCVirtual and hybrid events and exhibitions in the GCC
How exhibitors and organisers can add a virtual layer to a live event.
Read the guide →Virtual and hybrid events and exhibitions in the GCCGCC questions
Does Nplay have an office in the UAE, Qatar, Kuwait, Bahrain or Oman?
No. Our offices are in Amman, Jordan and Riyadh, Saudi Arabia, plus Cairo and a remote contact in the US. We serve the other GCC countries remotely and arrange on-site installation with the client or a local integrator.
Can Nplay deliver a hologram display or VR project outside Jordan and Saudi Arabia?
Yes. Design, 3D content and software set-up happen remotely. The Halo Box ships as a complete unit that needs power and a network connection. Shipping terms, installation and commissioning are agreed in the project scope.
Do you work in Arabic?
Yes. We brief, design and review in Arabic and English. Interfaces are built for right-to-left reading where needed, and Nplay Beam, the Halo Box AI avatar and our AI receptionists support Arabic and English content.
How much does a GCC project cost and how long does it take?
We do not publish fixed prices, because scope, format and languages change the work. After a short scoping call we send a proposed format, timeline and quote. A virtual tour or a signage pilot is usually the quickest first project.
Which GCC service should we start with?
Start with the job that has a clear audience and a visible result. For most organisations that means a virtual tour, a single hologram display, or a signage pilot on a few screens. Each one produces content you can reuse in the next project.
Keep exploring
Tell us which Gulf market and which job
Share the city, the space or audience and the languages you need. We will propose a format, a remote delivery plan and a quote, and agree who handles installation.