What the hologram is for on your stand
Walk any exhibition hall and you will see two kinds of stand: those that make you slow down and those that do not. A hologram for exhibitions is worth its place only if it changes that first second. So before you compare units, write one sentence: the display is there to stop visitors, or to answer questions while your team is busy, or to show a product that is too large or too new to bring.
When we say hologram we mean a transparent screen in a lit cabinet, such as the Nplay Halo Box. Content on a dark background appears to float in the glass, and a real product can stand behind it. It needs no glasses and, unlike a rear-projection hologram, does not need a dark room, which matters because most halls are bright. Our comparison of hologram box and projection hologram explains the trade-off in detail.
It is not right for every stand. If your pitch is a long technical conversation, spend the budget on people and seating; if the aisle is narrow, a large portrait screen may crowd the visitors you want.
Booth checklist for a hologram display
Send this table, with answers, with your first message. It removes most of the back-and-forth before a quote.
| Area | What to check | Why it matters |
|---|---|---|
| Footprint | Floor space for the unit and for visitors standing in front of it | The Halo Box 86 is a portrait cabinet with a 2071 × 600 × 1242 mm outer frame; visitors need space beyond that |
| Position | Visible from the main aisle, not hidden behind a column or a counter | Passers-by decide in seconds; a unit at the back of the stand is a unit nobody sees |
| Hall lighting | Skylights, glass fronts and spotlights near your stand | Reflections lift the black background to grey and wash out the effect |
| Queue flow | Where people stop, where they wait and where staff stand | One touch screen serves one person at a time; the aisle must stay clear |
| Content loop | A complete idea in a glance, then a call to action | Visitors arrive at any point in the loop |
| Languages | Arabic and English, with captions | The audience is mixed, and sound may be off |
| Sound | Hall noise level, speaker direction, touch alternative to voice | A loud hall makes voice input harder, so give visitors another way to ask |
| Lead capture | QR code or WhatsApp link, who follows up and how fast | A conversation that ends on the screen is a lost lead |
| Power and internet | AC 110–240 V (about 650 W) and Wi-Fi or LAN from the organiser | Cloud content and the AI avatar need a connection; scheduled content can also play offline |
| Delivery and access | Loading windows, lifts, floor loading rules, install hours | The unit weighs 119 kg in aluminium and 240 kg in steel, so route and timing matter |
Footprint, position and queue flow
The most common mistake is to treat the screen as the product and the visitor as an afterthought. Place the unit so it can be seen from the aisle, preferably at the front corner of the stand, angled slightly towards the flow of people. Leave a stopping zone in front so a small group can watch without pushing into the walkway. Keep staff beside the unit, not behind it.
Think about queue flow as well. A touch or voice conversation is one-to-one, so decide whether the unit is a watch station or an ask station. A watch loop can serve a crowd; an AI conversation serves one visitor at a time and works best when it is short and ends with a clear next step.
Illustrative scenario: a stand on a corner puts the unit at the aisle edge with the product behind the glass. The loop runs as an attractor. When someone steps up, the avatar offers three questions to touch. A team member joins as soon as the visitor asks for detail.
Content loop length and sound
Design for the visitor who arrives in the middle of the loop. Each scene should make sense alone: a strong shape on a dark background, a few words, one idea. Keep the loop short enough that a waiting visitor sees it repeat.
Sound needs honesty. Exhibition halls are loud, and neighbouring stands compete with you. Build every scene to work silently with Arabic and English captions, and treat audio as a bonus for the moment a visitor stops. If your unit takes voice questions, provide on-screen question buttons too. We say plainly that speech recognition in a noisy hall is harder, so the touch route must always work.
An AI avatar for lead capture: what it can and cannot do
The avatar system in the Halo Box lets you choose a persona, language and voice, and teach it a knowledge bank: your products, the show programme, where to find your team. It answers in Arabic first or in English, from the content your team approves. When it does not know, it says so and points the visitor to a person. Our guide to AI avatars in Arabic business explains the approach.
For lead capture, keep the route simple. The screen shows a QR code or a WhatsApp link, the visitor continues the conversation on their phone, and your team follows up with the context. Decide who answers those messages, on which days, and what they are allowed to promise. Collect only what the visitor offers, and follow your own data rules and the organiser's. The avatar handles repeated questions at volume; pricing, negotiation and decisions belong to your people.
From brief to show day
Brief
Send the show, hall, stand plan, photos if you have them, audience and the action you want: watch, touch, ask or buy.
Concept and sample
We recommend a format, position and loop, and show a sample scene or storyboard. You confirm languages, persona and the knowledge the avatar should hold.
Content and test
We produce the scenes and the knowledge bank, then test them with real questions from your sales team before the unit ships.
Delivery and install
The unit ships as one piece. Delivery, positioning and testing are arranged around the organiser's access windows, with you or a local integrator.
Show and handover
Your team learns the controls and the content schedule. We agree who handles questions during the show and how content is updated afterwards.
Rental or purchase for a Riyadh event
We discuss rental or purchase for each project and do not publish terms here. A hologram for one exhibition is a different scope from a unit that tours several shows or stays in a showroom. What shapes the quote is the format, the number of units, the period, the content and the delivery. Our hologram cost guide lists the drivers without prices.
We work from Amman and Riyadh. For Jeddah, Dammam and other Saudi cities we serve from Riyadh: content is produced with you remotely, and on-site installation and commissioning are arranged with the client or a local integrator. You can WhatsApp or call +962 78 185 5552 (Amman) and we will connect you with the Riyadh side. For events in Jordan, see the Amman page.
Hologram for exhibitions: frequently asked questions
Does a hologram work in a brightly lit exhibition hall?
The Halo Box is a transparent LCD in a lit cabinet with anti-glare glass, rated at 400 cd/m² with a wide viewing angle, so it holds up in a lit hall. Placement still matters: keep it away from direct sun, skylights and spotlights aimed at the glass, and test at the brightest time of day.
Do we need our own content?
We build it with you. Send the products, messages and languages; we produce 3D scenes, video or an AI avatar presenter and test them before the show. Agree early who approves wording in Arabic and English.
Can the avatar collect leads on its own?
It can answer common questions and invite visitors to continue on WhatsApp or by QR code. Your team follows up. It does not replace a salesperson, and you should tell visitors what happens with any details they share.
Who installs the unit at the venue?
The unit ships complete: connect power and internet and it works. We plan delivery and positioning around the organiser's rules and arrange on-site installation with you or a local integrator, depending on the city.