Why a hologram project brief gets you a better quote
Most hologram enquiries we receive start with one line: "How much for a hologram?" We understand why. Buyers search for a hologram quote in Jordan, see no prices, and send the shortest message possible. But the word hologram covers a transparent display in a lobby, a projection hall and a filmed presenter on a stage. We cannot price three different jobs with one sentence.
A written brief fixes that. It lets us propose the right format on the first reply, so you compare real options instead of waiting through a round of questions. It also protects you. A quote built on guesses grows later, when the venue turns out to have a narrow door or a bright window. This is the same reason our guide on what drives a hologram display quote lists scope first and price second.
The twelve questions, and why we ask each one
Copy the left column into a message and answer in your own words. The right column shows what a useful answer looks like.
| Question | Why we ask | What a good answer looks like |
|---|---|---|
| 1. Where will it stand? | Decides the format and the route in | Venue, city, floor, and a photo of the exact spot |
| 2. What is the light like? | Bright halls and dark halls need different displays | Windows, spotlights, daytime or evening, indoors or covered outdoors |
| 3. Who will see it? | Sets content tone, language and viewing distance | Shoppers, delegates, patients or guests; whether they walk past or queue |
| 4. What should visitors do? | Gives the content one job | Watch, touch, ask a question, scan a code or visit your stand |
| 5. Where does the content come from? | The largest hidden part of a project | Your videos or 3D files, or a request that our studio produces them |
| 6. Which languages? | Each language is written and tested separately | Arabic, English or both; right-to-left layout if Arabic |
| 7. For how long? | Separates rental from purchase | Single event, a season, a pilot, or a permanent fixture |
| 8. How does it get in? | The unit and cabinet must pass doors and lifts | Loading route, lift size, stairs, parking and permitted delivery hours |
| 9. Where is the power? | A socket must be within reach | Where the nearest outlet is and whether an extension is allowed |
| 10. What about internet? | The cloud platform and AI avatar need a connection | Wi-Fi, a LAN cable, or none; whether content must also play offline |
| 11. Who runs it on the day? | Decides training and support | A named person at the venue, or a request for Nplay staff on site |
| 12. How will you judge success? | Sets what we should help you capture | A goal such as enquiries, dwell, leads at a stand or visitor questions logged |
How your answers choose the format
Once we have the brief, three answers do most of the choosing. Light comes first. The Nplay Halo Box uses a transparent LCD behind anti-glare glass, so it works in lit halls and malls. A projection hologram needs controlled, low light and a survey. Our comparison of the box and projection holograms explains the trade-off in more detail.
Size and access come second. The full Halo Box has an 86-inch portrait panel and arrives as one unit, so we check doors, lifts and the loading route. For a counter or a showroom shelf, the 21.5-inch Halo Box Mini is the usual choice. For a hall or a stage, we design a projection screen instead.
Content and interaction come third. If visitors should ask questions, we add the AI avatar and agree the knowledge it can answer from. If the display should simply play a film, a filmed presenter or 3D scene is enough. Your answer to question 4 tells us which.
A brief in three short lines
Illustrative scenario, not a real client. Three lines are enough to start the conversation.
Showroom in Amman
Ground-floor showroom, large front window, evening visits. The display will stand beside the entrance. Photo attached.
Walk-in customers
Customers browsing alone. We want them to see one product in Arabic and English and ask questions without staff.
Rental for a season
A short pilot first, then we decide whether to buy. The showroom manager is the contact and can be on site for setup.
Existing files, one measure
We have product photos and a brand film. We will count enquiries mentioning the display.
What happens next
Brief
You send the answers by WhatsApp or the quote form. If something is missing we ask only for that.
Concept and sample
We propose a format, explain why, and show a sample scene or storyboard so you can react to something concrete.
Quote
We price the agreed scope line by line: display, content, delivery, setup and on-site support. We do not publish rates, and we do not guess.
Build, install and handover
Our studio produces the content, we deliver and test the display on site, and your team learns to run it. Projection installs add a survey first.
What to send with your brief
- A photo or short video of the spot, taken from where visitors will stand
- A floor plan, or at least the distance from the entrance to the position
- Your logo and any product images, brand film or 3D files you want to use
- The questions visitors ask most, if you want the AI avatar to answer them
- The dates, including setup and dismantling if it is an event
- A contact name and a number we can call at the venue
If you do not know the answers yet
Many buyers cannot answer the twelve questions on day one, and that is fine. Write "not sure" next to the ones you cannot fill and tell us the goal. We will suggest what to check, and where it helps we can arrange a visit to the venue in Amman or Riyadh. For other cities we serve from Riyadh, and on-site installation is arranged with the client or a local integrator.
We will also tell you when a hologram is the wrong tool. If a plain screen suits your room and message better, we say so. A good hologram project brief makes that conversation quick for both of us. If you want to see delivered work first, read about our memorial hologram halls in Jordan.
Frequently asked
Do I need a full hologram project brief before I contact you?
No. Send what you have: the venue, the date and the goal. We will ask only for the missing pieces. A complete brief just shortens the path to a quote.
Can you quote from a hologram project brief without visiting?
Usually yes for a self-contained unit such as the Halo Box, if you send photos and the access details. A projection install normally needs a survey first, which we arrange.
What if the content does not exist yet?
Tell us. Our 3D content studio in Amman can produce scenes, filmed presenters and AI avatar material, and we list that as its own line in the quote.
Do you publish prices for hologram rental?
No. Price depends on the format, the number of units, the period, the content and delivery. We quote after a short brief, in Amman or Riyadh.